BecauseWeMay sale and game prices

First of all I wanted to inform you that I'm participating to the BecauseWeMay initiative. What is it? Quoting from the website:

We believe that developers should have the freedom to price their games how they like, without interference from the online stores that sell the games. Why? Because it allows us to promote our games more freely, as we are doing here! We rely on the ability to promote our games for our livelihood and control over pricing is an important tool for this purpose.

For the last week of May (May 24 through June 1) our games will be deeply discounted to celebrate online stores that give us control over pricing: The App Store, Google Play, Steam, Desura, IndieVania, and a few others.

I offered my game Spirited Heart + Girl's Love at half price, sold directly and in the Google Play store.

About game pricing

Game pricing is more complex than what people imagine. I often got comments about how my game prices are too high, and I should price them $9.99, because that's what an indie game should cost :)

You can talk about what indie is, what is really worth (3d cutscenes or GAMEPLAY?) and if my games sucks or not. But one thing you simply cannot argue are the statistics. Us developer aren't setting the games prices randomly! At least, I don't. If you're an indie dev you should only listen to your statistics and not what people tell you. Doing occasional sales like this one is fine of course :)

Also, this is my personal experience. I am sure different game types have different audience and prices. I cannot imagine a tower defense or a platform game to cost more than $9.99 for example!

Now, let's see some graphs just to explain better. Below is Spirited Heart Girl's Love revenues graph from the launch day to the BecauseWeMay sale:

...not an impressive bump eh? The fact is that during the release day, all sales came from my own site only and a few affiliates. Instead I got lots of traffic from because we may initiative, but despite having many sales, the half-price really hurts revenues. Still, was a somewhat good result compared to the regular sales. Maybe I should lower game prices then? Let's check Spirited Heart graph instead:

...for this one I didn't even had to go back to the release day to find more profitable days. In two previous occasions, when I sent the newsletter to announce updates about Loren or promote some other game, I got more revenues than for the BecauseWeMay sale. And I got much more traffic from the becausewemay initiative than during those newsletters!

And portals?

But what about portals ? Sadly as you know my experience is very limited, but luckily there are some very indie-friendly portals like Desura. I don't have Spirited Heart there (couldn't make it in time since uses DLC and I don't know yet how to implement it) but I recently put Planet Stronghold, and many people complained about price. So, after a while I did a sale last weekend for $9.99 instead of $24.99, and I promoted it on twitter, and showed up on the "on sale" section of Desura (which I think is the most visited! lol). Result:

Yes, the day of the sale the revenue was slightly higher than release day, and in other two occasions. But what about in the long run ? I am not really sure, considering the increase was so small that could have just been a random thing! Also, I should compare prices without a promotion, because is normal to have higher exposure during a promotional sale...

I will continue to experiment with prices of course, but so far everything seems to confirm that lower prices = lower revenues. I'd be very happy if I could make same amount of money (or maybe more) and at same time make more customers happy, but so far it really doesn't seem the case.

The Roommates game

Those who're waiting impatiently for Loren expansion don't worry! We are working on it, but after my blog was monopolized by Loren for about 4 months, I decided to talk about one of my other games in progress: the dating sim set in college life called Roommates.

The setting

You play as Anne or Max and the game takes place in a house on-campus, the Latin House. Max is a singer and a rebel, his plan is to stay in school long enough to save up enough money through part-time jobs to get by without his parent's financial support, then drop out and start a ska band. Anne a small-town girl, studious but very shy and easily embarrassed, Anne thinks that college could be the fresh start she needs to break out of her shell. Her goal is to make at least three new friends while keeping her grades up.

The cast

They share the house with several other characters:

Isabella - A flirtatious Latina with a hardcore edge, she likes to party and have a good time, no strings attached. She wants to try everything at least once. Works at the coffee shop on campus. Openly bi.

Sally - A bleeding-heart, vegan activist girl with a cheerful demeanor, she's always picketing or putting solar panels on roofs or out getting people to sign petitions. She has a weak stomach for horror movies or anything with gore and can't say no to strays, even when you're technically not supposed to keep animals in your dorm room. Works on the college farm.

Rakesh - A chill Indian exchange student that doesn't let much get to him, he is an artist that believes that everything has the potential to be a canvas. Unfortunately, he doesn't always remember to ask for permission before making things into art, leading to some disasters involving other peoples' personal property. The male bi character.

Dominic - The RA (Resident Advisor, basically the person who makes sure people in the dorm aren't breaking major school rules) and a former child prodigy, he considers college serious business and disapproves of most of what the wilder members of the house would consider fun. His rule is iron-fisted, but his ability to keep everyone corralled is probably the only thing stopping the place from burning to the ground. Works as a Teaching Assistant for the lower-level Physics classes.

Plus there will be more secondary characters that will have a role on the story. 

Gameplay

The game is divided into three quarters, with two big breaks (Winter and Spring breaks) and each quarter is made of 6-7 weeks. During each week, some events will trigger and you can choose if to participate to the event or skip it (to save energy for job/studying).

There are 8 different endings in total, each ending is made of a scene CG + kiss CG, sneak peek below:

Max will be able to get an ending with Anne, Sally, Isabella or Rakesh (BxB)

Anne will be able to get an ending with Max, Rakesh, Dominic or Isabella (GxG)

Current progress

The art is at very good point, missing only the backgrounds and the secondary characters. The writing is still at the early stages (first weeks) but since it's a big game will take a while before is finished. The setting is light-comedy with LOTS of fun moments. Think something like the tv show: How I Met Your Mother, to be clear :)

The big change of my future visual novels and dating sims

I am in process of switching to a custom engine made in Monkeycoder language that will allow me to simultaneously release the games for Pc,Mac,Flash/HTML5,iOS and Android (and in theory PSVita, if I really wanted to, but I doubt it). However, it still needs to be finished and tested and will need some more time. But at this point I am thinking to create all the future visual novels / dating sims with the new engine, instead of doing them in Renpy to have to recode them again.

I decided to take this route because at this point seems obvious that none of my games will ever appear on Steam, the only way to make good money with visual novel / dating sims (or any other indie game to be honest). So to survive I am trying this new route that at least gives me more exposure through web and the various appstores, and still grants my usual direct sales as before :)

That means that the imminent new releases this year will mostly be the RPGs, including Loren expansion and Planet Stronghold sequel, since for those I can't use monkeycoder yet, building a RPG engine takes a lot of time! Speaking of Loren expansion, you can see a promo image below:

That is all for now. Have a good weekend!

Loren Amazon Princess is out and postmortem

In case you missed my newsletter or twitter announcement, the fantasy RPG game that kept me busy for the last six months is finally out!

You can download the demo from the game official page:

http://www.winterwolves.com/lorenamazonprincess.htm

The postmortem

Making such a big game like Loren was really a tough journey. Now that I have finished it, I can confess that several points during the development of the game, I thought to quit, to cancel it. Yes, I started thinking that perhaps I could reuse the art in a simple fantasy VN, or that I tried to make something beyond my capabilities and was the biggest mistake of my indie career.

If you tried the demo, or purchased the game (thank you!) you'll quickly realize how complex the game is. It's a full RPG, with classes, statistics, skill trees, several characters, a detailed turn-based battle with many tactical choices, quests, different endings, map,  and more.

Now that is finished I'm really really proud of it. I'm happy to have finished it, despite several problems I had to face developing it.

The bad

As I already wrote, the bad is that is a game that is quite hard for a small team to make. I want to thank again Aleema (the writer) and Anima (the coder) for their effort, but even with their help, "assembling" the game was still a real pain.

It was also my fault, because from the initial design, I added lots more skills and more complexity to the game. The result, as you'll notice, is very good since there are lots of different strategies to win the game, lots of different character skills customizations. That's a clear sign that I made a good job with the design, however implementing it was a real NIGHTMARE.

The problem with RPGs is that there are so many gameplay elements linked together, that is easy to break everything: when you fix a bug in a point of the game, there are good changes that you're adding a new one in another point! Add to this that I didn't have an autoupdater in place, and every time I had to reupload the whole game (100mb) I cried.

As you can see, "the bad side" is not really bad because I screwed up something, but because it's just how hard those kind of games are to make. I'd say is the hardest kind of game you can make nowadays.

So, now I know that if I ever start a new one beside the already planned expansion, will need to restrain myself from adding too many features, because each new feature is extra pain to debug and extra weeks to test.

The good

I had a fantastic support from several people who pre-ordered the game as soon as it was out, and helped a lot during the beta testing phase. The beta testing lasted two months, during those I had lots of feedback: both bugs/typos report but also very good suggestions to improve the gameplay.

Of course I wasn't able to implement all of them, but the ones I implemented really helped making the game even better than it was.

I think the final result is awesome - I usually am pretty modest with my games, but this time I'm breaking the rule, because I think Loren is the best game I've ever made and I'm not even sure if I'll ever make a better one.

Yesterday I sent the game PR and a BIG site showed interest in reviewing it, even if I know from past experience that I must not get too much excited until I see the actual review.

Conclusion

Even if I sent it just yesterday, I can say that the press release was the usual disappointment, the game was mostly ignored (except that big site above that I won't mention now) and people quickly labeled it as "just another bishoujo game" just looking at screenshots. But that's something I am used to :)

I was however pleasantly surprised to see how much traffic I got from social network like Twitter, Facebook, etc. Seems really like that lots of people started talking about the game. Not journalists, not websites, but people who discovered the game through other friends, the infamous word of mouth!

In the end, is still too early to draw any conclusion. Anything can happen from now until the end of the month, and will most likely decide if I'm going to make more games like Loren in future or not. So if you're reading this and enjoyed Loren, and want to see more games like this, you know what to do - spread the word about it. Contact the big websites and tell them to review it - maybe they'll listen to you more than they listen to me ;)

The Release Candidate

What is it? As Wikipedia says:

A release candidate (RC) is a beta version with potential to be a final product, which is ready to release unless significant bugs emerge. In this stage of product stabilization, all product features have been designed, coded and tested through one or more beta cycles with no known showstopper-class bug.

So, I'm proud to present you Loren Amazon Princess version 0.97a which is a release candidate! Download it here:

http://www.winterwolves.com/download.php?game=LorenRPG-0.97.zip

The game should be playable from beginning to end and not contain any blocking bugs. Does it means it doesn't contain ANY bugs? not even a wrong text, or a slightly different value in gold, or some skills report a slightly different damage prediction, or...?

Again Wikipedia is useful:

A release is called code complete when the development team agrees that no entirely new source code will be added to this release. There may still be source code changes to fix defects, and changes to documentation and data files, and to the code for test cases or utilities.

Once the game is released as version 1.0, we'll keep releasing updates to fix any new bug that might be found, while we work on the expansion for the game.

Murphy's Law at work

In the last 3 days I've seen all possible things to happen to prevent the release candidate to be tested. First, a few days ago I uploaded a wrong build myself (0.95) that had a crashing bug early in the game. But that was my mistake because I didn't retry the game from beginning, as I should have done.

Then yesterday (I live in GMT timezone) was the last drop: the new version was uploaded, but SOMEHOW the file was corrupted! It's the first time that this happens in over 5 years that I'm indie. How can a file be corrupted, if shows the right size on FTP ? A mystery, really, especially considering that I uploaded it in one single try, and connection didn't drop.

Anyway I uploaded it again, and several people tested it confirming that it works.

A few final words

I'll do a proper "post-mortem" about Loren next month, but all I can say is: making RPG game like this one is really very very hard. It was stressing. I was foolish for not having an autoupdater system in place. It was a real pain, even with the help of Aleema (writer) and Anima (RPG coder) that really did an awesome job, and I want to thank them again publicly for what they've done.

But as simple fact: it had the logest development time and it's the most expensive game I've ever attempted to make. Will it be ignored by the main press as always happens for my games ? Won't end on any big portal (Steam...) like usual? So in the end, after all this time and money spent to make the game, it was worth it?

I think it was worth it, no matter what will happen, since I'm very proud of the result. However, if I must say the whole truth, I am not looking forward to make another one before next year minimum (this doesn't include the expansion of course). I need to RELAX! :)

Word of mouth power

First of all, let me say farewell to my cat Orfeo, 7 years old. Found him dead on the road nearby our house 2 days ago :( Man, how I wish I could get a house far away from all the roads and crazy drivers...

Word of mouth ?

Getting back to the post topic: word of mouth is really one of the most powerful marketing tools available for indies. Very few indies can afford to spend lot of money on advertising, and many don't get covered by the biggest review sites. Of  course, some do, but mostly indies doing games in popular genres, not "niches".

As a visual novel/dating sim author, is quite hard to get covered. Even Planet Stronghold which is mainly a RPG, probably didn't get much coverage because of the "excessive texts" problem. I remember a reviewer politely emailing me, saying that they would rather not cover PS because they would have to give it a bad rating because it has "too much texts".

I believe it wasn't just the text amount though, but also the quality, since Loren The Amazon Princess RPG has over 175,000 words of texts but so far nobody said "it has too much texts"... ;) Did I mention I'm not going to write directly any of my games anymore? ok good!

Anyway, what happened this month? In some very popular RPG forums, people discovered my game Planet Stronghold. Here are the forums threads:

http://www.rpgcodex.net/forums/index.php?threads/mass-effect-gaiden-planet-stronghold.70928/page-8
http://www.rpgwatch.com/forums/showthread.php?t=16777

Let's say that in the beginning the tone was definitely NOT positive towards my game :D But on the other hands I could understand since they were comparing it to Mass Effect 3! But then... something incredible happened! Some people realized that behind the manga artwork (which somehow is associated with younger audience, like if is a negative thing!) and the slow beginning, there was a full featured RPG with armor, resistances, different attack types, skills, moral/ethic decisions and so on, and some of them started to be literally enthusiast about it!

Of course, despite what they say, I know that my game is NOT better than Mass Effect 3 :) But I think that it offers something that most games nowadays don't include: gameplay. The few AAA games that have been successful in recent years, beside top production values, also include lot of gameplay/innovations.

Anyway, this month's sales for Planet Stronghold have been much higher than normal, thanks to the "word of mouth" started by those threads but also by other people talking about it as a consequence. I got many new members in my own forums, and got suggestions for the sequel. I even got a journalist from RockPaperShotgun online magazine to play it, and while I don't know if it will be actually reviewed (so many good indie games out recently), before it was always ignored!

Sometimes, to have some "success" (modest in my case, of course) you just have to be patient and wait. Make the best game you can, and then be patient, because remember, not all the indies have quick success stories like Mojang.

One last thing before I forget: Loren version 0.94 is now ready! Get the update here, and the full changelog in my forums.

Getting covered

I'm not talking about getting coverage as indie, but getting the characters of Loren RPG covered! As you can see below, was enough a spell by Apolimesho the Archwizard to give a proper cover to those excessively undressed fantasy heroes:

...no exceptions...

Jokes apart, I decided to put more cover to some characters based on customer's feedback. Initially I admit I wasn't much convinced, I kept thinking "well, I'm an indie, so I should do what I feel right". However some friends and my writer Aleema convinced me that having an OPTION (because you can still play the game without any cover of course!) was not a bad idea. For example some users in my forums mentioned being quite embarassed to play the game on netbooks while traveling in public places, or when some family members were asking what they were doing...I pictured the scene in my head:

- "What are you doing, son?"
- "Hi dad! I'm playing an awesome indie RPG game!"
- "Oh! RPGs? You mean those games with mages, swords, dragons and... wait. What is that? Boobs!?"
- "..." (covers face in shame)

So, since there was already an option to skip the ending romance scenes, we have tied it to showing covered characters, but you can conveniently toggle it on/off with 2 mouse clicks ;)

I also got the battle voices, and made a very short video showing some of them:

I know I know that now the question is... when the next version will be out? the one with the voices? the one with many bugfixes? the one with the full plot/romance implemented?

Well, while I cannot say for sure, it should be out this weekend! As usual follow me on twitter or Facebook to be updated in real-time :)

Bionic Heart 2 prototype

During some pauses in Loren development I started prototyping the dialog system for Bionic Heart 2. My goal is to make a sort of RPG-style dialog system, similar to those seen in classics like Fallout: some choices will be tied to specific skills and on the left will be displayed a sort of scheme of the dialog, showing the various possible paths (icons represent a choice that needs a specific skill).

I'm still in the early design stages though, and since Loren has full priority I'm working on this only during the pauses. I know, working on another game when you have a free moment is a bit weird but... :D

By the way, speaking of Bionic Heart, I made the port to Android even of that game. You can play the demo here.

Androids, drakes and college

Don't worry, the cryptic title of my blog post can be easily explained.

Androids: because I finally had time to take a break from working non-stop on Loren The Amazon Princess RPG, I made the Android port of Heileen! I chose that game since is one of the simplest as gameplay (is a basic Visual Novel). I kept the original resolution of the game, so if you play it on a tablet the resolution will be good, while on phones with smaller resolution the game will scale down.

It's available for only 4.99 in the Android marketplace: https://play.google.com/store/apps/details?id=com.winterwolves.heileen

It has been tested by several people on various devices and nobody had any issues, though on devices with small screen size like phone can be a bit problematic to play, so be warned!

But androids also because I've started writing Bionic Heart 2! I've only made the storyboard for the 3 first scenes, but the new writer is doing a good job with it so far. It's cool to be able to finally resume working with Bionic Heart's universe / characters again after almost 3 years since the first game release.

Drakes: because the chapter4 of Loren is basically finished, and contains a big battle against a Giant Drake which will be one of the toughest enemies of the game. The plot is only missing some romance scenes, but I'm also waiting for 4 new backgrounds and the battle voices to do the next update which will have the full game available (including the romance scenes!). I hope it to be ready sometimes next week or no later than next weekend!

College: because finally I found a replacement writer for the Roommates game, and seems I'll be able to resume working on it at normal speed again! We're redefining the game structure/gameplay and the various breaks, changing the game from being Quarter based, rather than Semester based (so there are more breaks which will lead to some cool scenes like Winter / Spring Break).