BecauseWeMay sale and game prices

First of all I wanted to inform you that I'm participating to the BecauseWeMay initiative. What is it? Quoting from the website:

We believe that developers should have the freedom to price their games how they like, without interference from the online stores that sell the games. Why? Because it allows us to promote our games more freely, as we are doing here! We rely on the ability to promote our games for our livelihood and control over pricing is an important tool for this purpose.

For the last week of May (May 24 through June 1) our games will be deeply discounted to celebrate online stores that give us control over pricing: The App Store, Google Play, Steam, Desura, IndieVania, and a few others.

I offered my game Spirited Heart + Girl's Love at half price, sold directly and in the Google Play store.

About game pricing

Game pricing is more complex than what people imagine. I often got comments about how my game prices are too high, and I should price them $9.99, because that's what an indie game should cost :)

You can talk about what indie is, what is really worth (3d cutscenes or GAMEPLAY?) and if my games sucks or not. But one thing you simply cannot argue are the statistics. Us developer aren't setting the games prices randomly! At least, I don't. If you're an indie dev you should only listen to your statistics and not what people tell you. Doing occasional sales like this one is fine of course :)

Also, this is my personal experience. I am sure different game types have different audience and prices. I cannot imagine a tower defense or a platform game to cost more than $9.99 for example!

Now, let's see some graphs just to explain better. Below is Spirited Heart Girl's Love revenues graph from the launch day to the BecauseWeMay sale:

...not an impressive bump eh? The fact is that during the release day, all sales came from my own site only and a few affiliates. Instead I got lots of traffic from because we may initiative, but despite having many sales, the half-price really hurts revenues. Still, was a somewhat good result compared to the regular sales. Maybe I should lower game prices then? Let's check Spirited Heart graph instead:

...for this one I didn't even had to go back to the release day to find more profitable days. In two previous occasions, when I sent the newsletter to announce updates about Loren or promote some other game, I got more revenues than for the BecauseWeMay sale. And I got much more traffic from the becausewemay initiative than during those newsletters!

And portals?

But what about portals ? Sadly as you know my experience is very limited, but luckily there are some very indie-friendly portals like Desura. I don't have Spirited Heart there (couldn't make it in time since uses DLC and I don't know yet how to implement it) but I recently put Planet Stronghold, and many people complained about price. So, after a while I did a sale last weekend for $9.99 instead of $24.99, and I promoted it on twitter, and showed up on the "on sale" section of Desura (which I think is the most visited! lol). Result:

Yes, the day of the sale the revenue was slightly higher than release day, and in other two occasions. But what about in the long run ? I am not really sure, considering the increase was so small that could have just been a random thing! Also, I should compare prices without a promotion, because is normal to have higher exposure during a promotional sale...

I will continue to experiment with prices of course, but so far everything seems to confirm that lower prices = lower revenues. I'd be very happy if I could make same amount of money (or maybe more) and at same time make more customers happy, but so far it really doesn't seem the case.

Merry Christmas and Best of 2011

In the photo above, my cat Othello sleeping peacefully in a basket with a cushion :)

Merry Christmas to everyone! To celebrate, from today until the 25th December EST timezone, you can get a single game from the whole Winter Wolves catalog for 50% off, using the coupon "XMAS".

And what about the title "Best of 2011"? Well in the last week I've seen around internet lots of "Best of..." by almost all sites. The fun thing, is that they talk always about the same games! I don't want to argue about Minecraft or Skyrim being the best games. However, I want to remind that there are small niches, who don't care at all about those two games, and there's nothing wrong with it!

Personally I TRIED playing Minecraft but I quit after 5 minutes. I know many other people who did the same. Does it means that it sucks? Of course not, but while that game entertained lots of people, there is a minority (a niche) that maybe preferred to play other kind of games, maybe one of my games.

So of the games I have released this year, I want to make three "Best Of". I talk about my games because sadly this year I was so busy with work and real-life stuff that I really didn't had time to play accurately ANY other game (including AAA titles) so I cannot judge anything.

Best Art

1. Planet Stronghold
2. Winter In Fairbrook
3. Always Remember Me
4. Love & Order
5. Spirited Heart Girl's Love

The first two places are very close. However, while in Winter In Fairbrook the character art by Deji is lovely as always, the backgrounds are definitely worse than Planet Stronghold ones (they also had a different budget, so it's normal!). Always Remember Me has slightly better backgrounds than Love & Order (and same character artist) while Spirited Heart Girl's Love had the beautiful characters drawn by Meago, but it was an add-on, so it mostly reused the old game art.

Best Writing

1. Spirited Heart Girl's Love
2. Winter In Fairbrook
3. Always Remember Me
4. Love & Order
5. Planet Stronghold

Ok I know that everyone loves Ayu's writing. I do too :D But I think that Aleema writing on SHGL was a bit overlooked because of the game theme (yuri) which is much less popular than WiF one (otome). I might be also biased because obviously I like more yuri than otome :D Anyway, was a close call and depends on tastes. Always Remember Me writing was nice I think, while Love & Order was good but definitely short and not well developed in the romance scenes. Planet Stronghold...<coughs> I know, that's the weakest point of the game, but the sequel won't be written by me, I swear! :)

Best Gameplay

1. Always Remember Me
2. Planet Stronghold
3. Love & Order
4. Spirited Heart Girl's Love
5. Winter In Fairbrook

Well, there are no doubts that Planet Stronghold has the most complex gameplay, however I think that even Always Remember Me life simulation system, with the map and time of the day was not bad. A close call really, but Planet Stonghold probably was too much niche for most people. But again depends on tastes!
Love & Order wasn't bad even if maybe a bit too much repetitive. The last two places could be considered a tie, since they were using the gameplay of the original title without much innovation.

Show Me The Sales

"Show Me The Sales" is an indie initiative promoted by my friend Cliff of Positech and other developers. In practice is a time limited sale where you can get many indie games at very discounted prices. The games list includes:

Planet Stronghold
Evochron Mercenary
Scoregasm
Space Pirates and Zombies
Mr Robot
Project Aftermath
Magical Diary: Horse Hall
AI War: Fleet Command
Gratuitous Space Battles
Solium Infernum
New Star Soccer 5
Revenge of the Titans
Frayed Knights: The Skull of S’makh-Daon
Smugglers IV
Frozen Synapse

...and many more!

As you can see there are many interesting games for all tastes, including my Planet Stronghold RPG game with a generous 60% discount. I also updated the game to use the latest Ren'Py build even if this caused a few problem/bugs, so make sure you download the latest version, the 1.4c!

Even if the promotion was live since monday, don't worry: it ends the 28th of November so there's still plenty of time to buy the games. Now about my currently games in progress, I'm pleased to show you this:

See the full gallery on Posterous

Yes, in the gallery above you see the main menu, the credits and the gallery screen of Flower Shop: Winter In Fairbrook! The current goal is to have the pre-orders available at the end of the month! Stay tuned for more news.

Unfinished business

In the picture above, Maja when was a kitten sleeping on a mousepad in my "old office".

What is the unfinished business I'm talking about? Well, lots of games get started every year, and many of them, for a reason or another, are canceled. This doesn't happens only in the AAA studios, but even at "indie level".

In the video below, a work in progress of a 3d roleplay game called "Tower Of Destiny". The project was abandoned about 3 years ago because the coder quit. It should have been a 3d dungeon crawler, with some "outdoor" zones. I think I'll probably redo it as plain 2d dungeon game sometimes in the future.

In this other video a more recent work-in-progress. It's the 3d version of one of my older games, Universal Boxing Manager. I didn't hear back from the coder since June this year, so while I cannot officially say that it won't be done, I don't have much hopes as well!

So you might start to understand why I'm making mostly games I can code myself recently? Disappearing artists/writers are a pain, since you need to look for a replacement (and in the case of art, redo even the art that has been already partly done), but when a coder disappear... means the game can't go on, especially if you're not able to finish/continue coding yourself or if the coder used a different tool/language you're not familiar with.

This just to show that being indie it can be a real pain as well, since there are many more problems than people might think. And now, let's talk about something else...

Bionic Heart promotion!

I've updated Bionic Heart to use online activation, and like I did for Heileen 2, I'm offering two downloads: one without voices, which is about 32-35mb, and one with voices which is about 169-173mb!

The game will be only 4.99 for the weekend, so grab it now!
Only $0,2 each ending! (it has 24 endings)

Roommates game

So I got the first sketches from artist for this new game. As you can see, lots of interesting people... the 6 characters below are the dateable one. Max and Anne are the two main playing characters (the game will be playable as male/female). There are two bisex characters, can you guess which ones? :)

Do you think the male characters are sexy/interesting enough? I have no doubts the females are :D

And for this week is all. Ah no, wait: there are rumors that a certain game with a winter theme MIGHT be really finished shortly... but maybe is just a rumor! Who knows? Keep following me on twitter/facebook/blog to know more.

The Price is Right

In the picture above, an image of my dwarf rabbit Cleo who decided to travel to the rabbits paradise last week, after 9 years with us.

Why low pricing is wrong for niche games

I'm going to talk briefly about my own experience with low prices. I know that as customer, you'd want the games to be cheaper! who wouldn't want that? however, as I gather data from my little price experimentation, it's quite clear that if I was to sell my games for 4.99 I would be bankrupt in less than one year.

Check the pie-graph below:

On top there's the graph for the number of copies sold. Wow, during the promotional week sale, Heileen1 was almost 1/3 of my total games sold!

However, the enthusiasm quickly fades checking the other graph below, showing the net revenues for the same period: Heileen1 is at the 5th place, below other games.

This is even more "dramatic" if we consider that I sent the newsletter, posted in my twitter/facebook page and so on about the promotion. So in practice, the "regular sales" of my other games (the best selling titles though) were generating more revenues that a super-mega sale...!

I like to do sales, since I know that not everyone can afford to buy my games at full price. Obviously, I'm going to wait several months before I do sales of my recent games, but for games that were released 2-3 years ago (Heileen 1 was released in 2008 for example) it's fine.

But the fact is that unless you have a great exposure, a customer base of millions, like the portals have, undercutting your price is never going to work. You'll only lose money, and if you're not careful, forced to find another job! :D

Heileen 2: Hands Of Fate promotional sale

Speaking of promotions, this week I managed to update Heileen 2, which is on sale until next Sunday (included). Below you find a teasing image of Ebele with the new relationship bar added to that game as well. (Sadly Ebele is not dateable in the game, even if there are some spicy situations with her...)

Since I'm using online activation, I decided to offer two kind of downloads: the "standard" game, without voices, which is 45mb, or the fully voiced game that is 100mb. I'm particularly interested to check the statistics after some time, to see how many people prefer the voiced vs unvoiced version, since I'm considering if to make some more voiced games in future or not.

And the various games in progress? they're all still going fine! This week got some sketches for the Roommates game from a new artist, new finished CG scenes for Planet Stronghold: Warzone, new images/texts for Queen Of Thieves and new texts for Heileen3.

I really am not sure which game will be done first, since mostly depends on artists/writers speed, and what kind of gameplay will choose to implement in some of them (I have a few interesting ideas for Queen Of Thieves but must see if is something that I am able to code or not!).

Warning: Promo Sales Ahead!

In the photo above, my cat Orfeo (italian name for Orpheus) in a curious pose (to say the least)!

What's about the promo sales in the title? Well, the game engine I used for all my recent manga games, Ren'Py, got a big update recently, improving the speed, compatibility and adding the DirectX support (requires DX9 installed though).

So I am slowly rebuilding all the games I've developed with it in the past years. The first one to be updated was Heileen 1, the first visual novel I developed myself. For each game update, I'll have the game on sale at very big discount, with the idea that many people will buy it and report eventual problems (there really shouldn't be any, but you never know!)

As I'm rebuilding the games I am also adding some small features, like for example I added the infamous relationship bar (see the image below) that was missing on the first two Heileen games.

I'm also going to switch all the old one to the new popular online activation, with the exception of big games with voices like Heileen 2 or Bionic Heart (which would require demos of over 100mb, and it's a bit too much!).

To buy the game for only 4.99, simply head to the game purchase page. You don't need any code, but be careful since the offer expires next sunday!

What other games I will update? well, all of them, but I'm taking it slowly, so not more than one every week or better every 10-15 days. The next ones I have scheduled are Heileen 2, then will be the turn of Bionic Heart, Flower Shop, and so on.

The best way to know when the promotional sale is on is to follow me on Twitter or Facebook, since I announce the offers there first, while I update the blog only once a week.

Apart the promotional sales, I'm working hard on the various games in progress: I've written half of the 100 scenes for Heileen 3, the RPG framework for Loren RPG is at good point, and I got new art and ending images for Planet Stronghold: Warzone and Undead Lily.

And, "sometimes before Christmas", Flower Shop: Winter In Fairbrook will finally be released (we decided to add a bonus extra scene to compensate the long wait!).

Winter is coming next week!

See the full gallery on Posterous

At least the pre-orders! No I didn't went insane because of excessive work (even if it's not a remote possibility after all!). I'm talking obviously about The Flower Shop: Winter In Fairbrook, which we're currently testing and polishing. I know in the past I posted the game will be out soon, but this time is really soon. Before starting with pre-orders there are only minor things to do, like adding sprites and some backgrounds but all the assets are ready. So we only need a bit more time to put everything in the right place and test it so that every ending can be reached.

As always, follow my twitter / blog / facebook / google plus for the early announcements! For those who yet haven't played the first game, during this weekend we're running an amazing promotion: the first title, Flower Shop: Summer In Fairbrook will be available for only $9.99 ! Spread the word and if you haven't already, buy the game and play it to get introduced to Fairbrook and its people!

Other news...

Queen of Thieves art is also progressing really well, below you can see Kira, the Warrior. Again, there will be lots of possible character customization available in the final game.

Planet Stonghold: Warzone won't be "an expansion" anymore but a real full-length stand-alone title. I worked already on improving the Psionic Powers by adding Area Of Effect (hits two targets) and mass target (hits all targets). This both for the offensive and defensive Psionics, which means now you can do a "group Heal" to your party or also a "group Harm" to the enemies. Just beware that the enemies won't like this sort of thing and they'll aggro against your poor Psionic very quickly ;)